Why we built OT

Built by operators who know how planning actually feels.

OT is being built from first-hand experience of forecast changes, stock risks, operational trade-offs, disconnected decisions and the pressure to explain what happened quickly.

After years running S&OP, we realised the hardest part was not producing a forecast.

It was helping everyone understand the same plan.

OT exists to make planning visible, connected and easier to trust.

Operations planner under pressure while trying to understand forecast changes, approvals, supply constraints and financial impact.

We have sat in your seat.

The pressure rarely comes from one number alone. It comes from having to connect the number to what changed, why it changed, who agreed, and what needs to happen next.

That pressure often sounds like this:

  • Being challenged on a stockout
  • Being challenged on overstock
  • Explaining a forecast movement
  • Reconstructing the reason behind a decision
  • Chasing ownership after a meeting
  • Aligning Sales, Supply, Finance and Operations around one plan

Consultants can improve the process. Software can hold the data. OT is being built to do both.

How we build OT

The product starts with the practical work of planning: making assumptions visible, understanding trade-offs, recording decisions and keeping ownership attached to execution.

That means listening closely to operators and shaping OT around the rhythm businesses already need to run, rather than imposing a process that only works in theory.

Clarity in the plan.
Accountability in the decision.
Practicality in the workflow.

The principles behind every feature

A small set of principles shapes every decision, from interface design to how planning flows across teams.

Radical simplicity

Training should be optional. If you need a manual, the design has already failed. OT is built for instant understanding.

Built for the journey from S&OP to Integrated Business Planning

We believe great S&OP is the foundation of every well-run consumer business.

As businesses grow, that same discipline naturally evolves into Integrated Business Planning, connecting product, demand, supply, finance and decisions through one shared plan.

OT is being built to support that journey without the complexity normally associated with enterprise planning systems.

Build a better planning process with OT

OT is being shaped with a small group of consumer brands that want clearer planning, stronger ownership and one shared view of the business.